We understand that not everyone is as tech savvy as we are. With this is mind we try to make online marketing as easy to understand as running your own business. Have questions or are you curious about how the process works? we’re here to assist you. We want to hear from you and our reps are trained to answer any and all questions you might have. Here are a few questions we run into frequently and we are here to answer any more that you might have.
1What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) involves a overall procedure of marketing a web site on search engines. This involves submission, optimization, paid inclusion programs and more.
These terms doing well with search engines is not only about submitting right, optimizing in a good way or getting a good rank for a specific keyword. It’s about the complete job of improving how your site interacts with search engines, so that the audience you seek can find you.
2What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is refer to designing, writing, and coding (in HTML) of your web site so that there is a good chance that your web pages rank well of search engine queries for particular terms, especially with crawler-based search engines.
3Why is SEO so important?
Search engines are extremely important for any online business. Over 85% of Internet users use search engines to find products and services. SEO ensures your website has all of the necessary criteria to rank high in search results. Without high rankings, your website has little chance of gaining search engine traffic. A professional SEO campaign can offer you the best ROI (return on investment) by delivering fresh, targeted traffic to your website that’s both free and effective.
4How long does it take to get my website “indexed” on the search engines?
It varies with every search engine. In general, most search engines will index NEW websites within a few short weeks.
5Do you provide any kind of guarantee?
No SEO company can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many variables involved in determining placement within each search engine’s results. For example, a search engine changing their ranking algorithms, efforts made by competitors, and new sites being added to the Internet are just a few ever changing variables that can affect your website’s placement.
We will provide our best efforts without any seo guarantee to obtain high rankings for your selected website(s) with the major search engines and directories.
6Can I get top ranking in single keyword?
With the growth in the number of websites, getting high search engine rankings with single keywords is very difficult. You are much better off targeting keyword phrases. Keyword phrases are two or three word phrases that your target market is likely to use to search for your site. “Home Business” is better than “Business” and “Home Business Software” is better still. Remember that single keywords usually return the least targeted leads.
Some keywords or keywords phrase are going to be much more competitive than others and it takes time to get in the top ranking.
7I am number 5 in Yahoo, but not in the top 1,000 in Google. Why?
Yahoo and Google use two different algos to come up with their SERPs – Yahoo favors on- page optimization such as H1 tags, keyword density, etc while Google favors off page like inbound links. If you have done more on page then Yahoo will rank higher and vice versa. As part of this if you are now addressing your off page then you need more backlinks and time for these links to age.
8How long does the optimization process take?
This depends on the site we are given to work with and the requirements to reach the top positions. A 5 page site in a low competition area will obviously take less time than a 300 page site competing for highly competitive terms. Generally speaking however, an average promotion (20 page website with moderate competition) would take approximately 2 weeks for site-optimization, a month or so for link-building and up to 3 months or so to attain rankings. You will undoubtedly see improvements after just the optimization alone however the added weight of the incoming links won’t be applied for a month or so after they are established.
9Do you do Google AdWords or Yahoo Search Marketing?
Yes. we can write your Google AdWords and Yahoo Search Marketing, even manage your entire pay per click campaign (including keyword analysis).